Freelance writers are a dime a dozen. Yet some businesses take that adage a little too literally. Sure, there are a lot of freelance writers in the market, but there aren’t a lot of good freelance writers who know how to deliver the quality content that will help take your business to the next level and meet your needs — and there are even fewer freelance writers who will do that in a professional manner and on deadline.
Do you really want to take chances with your brand image by bargain shopping for freelance writers?
You pay for what you get. When you pay someone that you found on Craig’s list $10 a post, you are going to get hastily written content that is full of grammatical errors and typos at best and contains nothing more than recycled, generic ideas at worst. You aren’t going to get a lengthy, detailed post that offers fresh insights and helps to position your brand as an authority in your niche. You aren’t going to get revisions to help refine the post so that it can meet the goals of your content marketing strategy.
Remember: When you are playing the numbers game, freelance writers are, too. Paying $10 a post is a bargain for you. Accepting $10 a post is a hustle for a freelance writer. That person then has to squeeze in as many $10 posts per hour as is possible to make a respectable hourly wage — including enough to cover the cost of overhead involved with being self-employed.
When you pay a quality rate, you get a quality post. The more you pay per blog post, the higher qualified candidates you are going to attract, including those who have advanced degrees, more ongoing training, and more talent. The more you pay per post, the more effort you are asking that writer to put into writing the post, including:
- Coming up with a fresh idea
- Writing in a unique style or voice
- Proofreading the document for grammar and spelling
- Using proper internal and external linking to boost SEO
- Incorporating keywords appropriately to boost SEO
When you pay a professional rate, you get a professional-level post. And doing so helps you to establish a quality blog that will position you as an authority in your niche so that you will attract the qualified, targeted traffic that you need to grow your website and your business. The more you invest in a freelance writer, the bigger the return you can expect to see on that investment.
Warren Buffet said that price is what you pay but value is what you get. When you’re hiring a freelance writer, price and value are intertwined.